Digital TV research predicts that there will be 17.27 million households using SVOD by 2022, higher than the 347 million at the end of 2016. Turkey will remain the leader by some distance, having established a major local player as far back as 2011.
The top six regional platforms (Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix and Shahid Plus) will account for 39% of the region’s SVOD subscribers by end-2022, up from 34% in 2016. Extracting Israel and Turkey, these six platforms will account for 78% of SVOD subscribers by 2022 – down from 88% in 2016.
Netflix will be the largest pan-regional SVOD platform by 2022, with an expected 3.26 million paying subscribers. This is more than quintuple the 2016 total. Longer-established Icflix will cross 2 million subscribers by 2022 – quadruple its 2016 total. Starz Play will add a further 1.60 million. Our forecasts of 695,000 subs for Iflix by 2022 only cover six of its eight current countries in the region.
Simon Murray, a Principal Analyst at Digital TV Research, said: “A handful of mobile operators such as Orange, Zain, Ooredoo, Etisalat and Vodafone have assets across several countries. SVOD platforms can gain considerable economies of scale by signing distribution deals with mobile operators. Deals between mobile operators and SVOD platforms are already prevalent in the Middle East and North Africa – offering an example for the rest of the world to follow.”