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VPRT study:Continued Growth in the German pay-TV Market

2015-07-17    1443 Reads
According to the news from telecompaper, Germany's private broadcast association VPRT reported that the German pay-TV market continued to growth. In Germany's "pay-TV" study in 2015 found that income for pay-TV and pay-video-on-demand services grew by 8 percent to 2.22 billion euros, an increase from 2014 euros to 2013. In the DACH region (Germany, Austria, Switzerland), the income of about 2.4 billion euros. VPRT forecast a further increase of about 7 percent to almost EUR 2.4 billion this year, almost 2.6 billion euros in Germany about in the DACH region.

Increase in revenue is based on the significant growth in pay-TV channel and platform users. An increase of almost 10 percent to 7 million in Germany and 7.7 million in the DACH region the number of users. This year is expected to more growth and more than 20 percent VPRT subscription pay-TV popularity. In the first half of this year, 11.6 million viewers watched the licensee pay channels, the average level of the average monthly pay television channels is 10 million when compared to 2014. In the pay-TV households, the monthly audience share of 16.8%. In all families, including those who do not superscribe pay TV,service, it shares an average audience share of 2.7%, compared with 2.2% a year earlier.

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