Netflix has reached an agreement with TeleCentro to integrate its platform into the company’s IPTV set-top boxes (STBs)
Through this deal, TeleCentro becomes Argentina’s first pay-TV operator to pre-install Netflix in its own hybrid STBs, enabling over-the-top (OTT) access to the subscription video-on-demand (SVOD) service.
“Telecentro is the most innovative telecom provider in Argentina. By adding Netflix to our platform, using the service will be as easy as changing channel,” said Martin Kahale, marketing manager, TeleCentro. The feature is only available for IPTV, which is part of TeleCentro’s triple-play offering.
This is the second agreement Netflix has reached in Argentina this summer. The SVOD service is also partnering with Telecom Argentina, the country’s largest telco, by offering a three-month subscription to subscribers to Personal and Arnet.
Besides, Netflix has a similar deal with Tigo for Costa Rica, Paraguay, Guatemala, Colombia, Bolivia, Honduras and El Salvador.
“Our partnership with TeleCentro enables our subscribers to watch their favourite shows on TV,” added Paul Perryman, director, business development, Netflix. “Combining our huge catalogue with TeleCentro’s linear TV content gives users access to a great variety of programming.”